How to Improve Hotel Business Efficiency Through Digitalization

By
Matej Cvikl
November 6, 2023
3
min read
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How to Improve Hotel Business Efficiency Through Digitalization

Digitalization has become a key factor for successfully managing hotel operations. This article presents a modern approach to the digital transformation of hotels through advanced IT solutions, which we have been implementing in the region for over 25 years.

The Digital Core of a Hotel – PMS System

At the core of every digital hotel strategy is a quality Property Management System (PMS). This software solution connects all key hotel processes – from reservations, guest check-in and check-out, to invoicing and financial records.

Why is a PMS System Indispensable Today?

  • Connects the reservation service, sales, accounting, and hotel management.
  • Reduces administrative work and errors.
  • Provides real-time data access – even remotely.

Integration with Other Systems

Modern PMS systems, like Protel PMS, allow integration with other important solutions:

  • POS systems (e.g., Elektronček, Remaris POS, Octopos)
  • Accounting software (Vasco, Saop, Pantheon, Minimax)
  • Access control and facility management systems (Robotina, Metronik, Špica, VDA, Adria Elektronik)

Smart Pricing with RMS Solutions

Using a Revenue Management System (RMS), hotels can optimize prices based on occupancy, season, and demand trends. For example, a hotel with 50 rooms can increase monthly revenue by over €4,000 with proper pricing.

With Protel PMS, you can integrate with the best RMS systems like IDEAS, Duetto, Atomize, RevControl, RoomPriceGenie, etc.

Increasing Guest Satisfaction with Digital Communication

Today, guests expect a fast, personalized, and flawless experience. With digital tools, hoteliers can:

  • Optimize guest check-in with a self-check-in app on the guest's phone.
  • Send personalized messages to guests.
  • Monitor real-time feedback.
  • Automatically detect and address guest preferences.
  • Increase service sales with targeted upsell messages.

Digital Payment Processing

Integrating the PMS system with payment processors enables secure, fast, and transparent payment management:

  • Authorization and automatic billing of credit cards.
  • Accepting payments via PayLink and direct records in the PMS system.
  • Lower commissions and centralized control.
  • Enhanced security and less manual work.

Advantages of Cloud Technology

Switching to the cloud brings many benefits:

  • No costs for servers and archiving.
  • Better protection against ransomware.
  • Full access to the system anywhere and anytime.

Conclusion

Digitalization is no longer the future – it’s a reality that brings measurable benefits. If you're interested in how modern IT solutions can support your hotel’s operations, follow us or contact us for more information.

🔗 Learn more about the Protel PMS solution.

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Matej Cvikl

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