The Top 5 Guest Communication Trends Hotels Can’t Ignore in 2025

Hospitality Is Changing - Fast

‍Hotels across the Balkans and wider Europe are facing a new type of guest. Whether they arrive from Germany, Austria, Scandinavia, or the local region, today’s travelers expect speed, personalization, and mobile-first communication.
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In competitive tourist destinations, the difference between a good and an excellent review often comes down to how easy it is for the guest to get information during their stay.
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Here are the five communication trends shaping hotels in 2025 - and how your property can benefit.

1. From Brochures to Mobile-First Communication

Paper brochures and room folders are no longer enough. Guests want hotel and local information directly on their smartphones. Whether it’s check-in instructions, Wi-Fi codes, or restaurant offers - information must be quick and accessible.
With Hotel Info App, hotels can provide all important info - no additional registrations or research needed.

‍2. Personalization Through Direct Updates

Guests don’t want generic messages; they want relevant information. A family with kids expects updates about playgrounds, while a business traveler needs Wi-Fi and meeting spaces.
Hotels that use personalized notifications see better guest engagement and higher satisfaction.

‍3. Real-Time Upselling‍

Many hotels in Europe still miss opportunities to promote services: spa treatments, excursions, transfers, or late check-out. Waiting until guests reach reception is often too late.
Sending real-time offers directly to guest phones increases both service usage and hotel revenue.

4. Stress-Free Check-In‍

One of the biggest frustrations for guests is waiting in line. For hotels, long queues create stress for staff and poor first impressions.
Digital Pre Check-in modules are becoming standard across Europe. Guests share their data before arrival, while hotels save time and reduce pressure at reception.

5. Reviews Depend on Communication‍

Good communication means fewer complaints and better reviews. According to recent studies, more than 70% of negative reviews in hotels are connected to missing or unclear information.
By providing information in real time with a Hotel Info App, hotels improve online ratings on Booking.com, Google, and TripAdvisor and every guest becomes your ambasador.

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How Hotels in the Region Can Stay Ahead

Hotels in the Balkans often welcome guests from demanding European markets. German and Scandinavian travelers, in particular, are used to digital communication standards. Meeting their expectations helps your property stand out.

That’s why more and more hotels are adopting Hotel Info App - a simple platform that allows you to:
• Share hotel & local information instantly
• Send push notifications with offers and updates
• Use pre check-in to save time at reception
• Boost reviews and ratings with better guest experience
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Ready to Transform Guest Communication?‍

It takes just 15 minutes to see how Hotel Info App works in practice. Whether you run a boutique hotel on the coast or a city hotel, our solution adapts to your needs.

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